The article analyzes how the educational journal Sesinho approaches education, health and work, from the appropriation of comic language by the organizational discourse of the Social Service of Industry Accessories (Sesi).Through Discourse Analysis, we identify the discursive formation of the organizational environment revealed by the practices linked to the institutional communication from the use of ROOIBOS comic language.These practices include enunciations that give forms to discourses and meaning constructions that mediate the relations between organization and society.